Mix 5 Ingredients And Selling Your Home Can Be As Easy As Baking A Cake

We have all heard it said, “The most important thing in any real estate sale is LOCATION, LOCATION,
LOCATION!” However, whilst location is important, it is only one of 5 important ingredients, when mixed together,
can make the perfect real estate sale. Here's what's needed:

Real Estate Sale Ingredient 1. Location

There is no disputing that the location and setting of your home will influences its value. Buyers are generally
looking for convenience, privacy and comfortable living. A home in a quiet private cul-de-sac will usually sell for
more than an identical home on a busy street. A home in a remote area is likely to be less convenient, so typically
will sell for less than a similar home in a close-in area. A location with views and trees will usually enhance the
value of a property.

In short; location can help, or hinder, a real estate sale so is an important ingredient in the sales mix.

But there is a catch. Location is something that can't be changed by anyone in the real estate sale and
negotiation process. So, contrary to popular belief, location is not necessarily the "most" important ingredient in
the sale mix.

Real Estate Sale Ingredient 2. Condition

Given the choice, most buyers would opt for a brand new property in top condition. That's why new homes enjoy a
marketing edge over most resale homes. And builders enhance the appeal by offering model homes that are
clean, bright, tastefully decorated in modern colors and with the latest in amenities.

Needless to say, the condition of a property is an important ingredient in any real estate sale. With this in mind; a
seller with an existing home has really only two choices: They can raise the condition of their property to meet their
asking price. Or, they can lower their price to meet the condition of their property.

Real Estate Sale Ingredient 3. Pricing

A seller will need to convince both a buyer and an appraiser of the value of your property. The buyer will be more
subjective and will compare the amenities of your home to those of other homes in the same price range. The
appraiser will be more objective and will compare size, age and cost-identifiable features in your home against
other properties that have already sold.

So, your home must be priced within the appropriate range. If similar houses are selling between $200,000 to
$220,000 price range, it does no good to insist on selling at $270,000.

Whether selling on your own or through an agent, effective marketing is an essential ingredient in any successful
real estate sale. Effective marketing can make a home stand out from every other property in town.

Real Estate Sale Ingredient 5. A Motivated Buyer and Seller

There's an old saying "It takes two to tango" and this is particularly true with a real estate sale. Finalizing any
deal requires the right balance:

- a motivated buyer = increased offer price
- an unmotivated buyer = reduced offer price
- a motivated seller = reduced asking price
- an unmotivated seller = increased asking price

The best deal is usually a WIN/WIN for both parties. Bring together a motivated buyer with a motivated seller and
a deal is always on the cards. The likely outcome: the property will sell for close to its true market value.

So, when you think about it; selling your home is a bit like baking a cake. It takes the right ingredients, mixed
together in the right proportions and with the right amount of care and attention. Do that and you have the
makings of a perfect real estate sale.